Ann Marie Martin


Posted by Ann Marie Martin on 4/19/2021


Image by Mark McCammon from Pexels

Staging is a marketing tool, not an exercise in decorating for living comfort. Professional real estate stagers should be a member of your team when you want to sell your home quickly and for top dollar.

Even if you have a go-getter real estate agent and your home is in a great neighborhood, consider staging as a way to enhance value and prompt an acceptable offer in the least amount of time. Your stager will target the "right" buyer, based on price, features and demographics, to achieve results.

Planting a "Buy Idea"

Contrary to the popular notion of staging, it does not involve an effort to "sell," but rather encourages the  buyer to envision living in a particular home. Savvy buyers will already have determined that a specific property is within their budget, that it has the right number of bedrooms and bathrooms, and that the location is a desirable option. Staging will reinforce the notion that the "good life" can become reality in that house.

Focusing on "Best" Features

A professional stager will not attempt to highlight every feature of the home. The purpose is to provide a prospective buyer with a memorable impression that distinguishes a particular property from all others. Your stager will discuss with you the best ways to create a lasting impression, but be prepared to remove overly personal accessories for the duration of the home's time on the market.

Minimizing Awkwardness

No home is perfect. Whether it's a matter of perception or personal preference, most houses have at least one space that can seem difficult. A professional stager might disguise a perceived fault, or may suggest a remedy. Common requests include repainting a room, clearing kitchen and bath clutter, or pulling weeds and placing pots full of colorful flowers near the front door to boost curb appeal.

Maximizing Existing Space

Your stager might want to remove or rearrange furniture, or ask you to pack up and store out-of-season clothing, books, sports equipment and toys. Understand that once the home sells, you will have to begin packing anyway, and spacious interiors are a selling tool. Let prospective buyers get a sense of possibilities as they walk through your home!

Magnifying Value

Assuming that your home is clean, well-maintained and reasonably priced, professional staging is the best way to provoke the emotional reaction that will prompt a prospective buyer to submit an offer. Staged homes typically sell faster and at higher prices than comparable unstaged property. The higher selling price will undoubtedly pay the fee!





Posted by Ann Marie Martin on 3/1/2021

After you receive an offer to purchase your house, you likely have only a short period of time to make your decision. Ultimately, determining whether to accept, reject or counter a homebuyer's proposal can be tricky. But if you plan ahead, you should have no trouble performing a comprehensive analysis of a buyer's offer, regardless of how much time is available.

Now, let's take a look at three tips to help you review a homebuying proposal.

1. Weigh the Pros and Cons

Creating a pros-cons list may prove to be ideal, particularly for a seller who is struggling to decide how to proceed with an offer. With this list in hand, you can evaluate the advantages and disadvantages of accepting a proposal and determine the best course of action.

Furthermore, it may be beneficial to assess your homebuying goals relative to an offer. If you goal is to maximize your profits, for example, you may want to accept an offer only if it matches or exceeds your house's initial asking price. Or, if your goal is to move out of your current residence as soon as possible, you may be willing to accept a proposal, even if it falls short of your home's initial asking price.

2. Assess the Housing Market

Housing market data is readily available that may help you make the best-possible decision about a home offer. If you analyze this information closely, you may be better equipped than ever before to decide whether a buyer's proposal is "fair" based on the current real estate market's conditions.

Oftentimes, it helps to conduct a home appraisal before you list your residence as well. Following a home appraisal, you'll receive a property valuation that may help you price your residence and evaluate home offers down the line.

3. Consult with a Real Estate Agent

There is no need to examine a home offer on your own. Instead, collaborate with a real estate agent, and you can receive expert recommendations as you assess a homebuying proposal.

A real estate agent is happy to work with you at each stage of the home selling process. This housing market professional will make it simple for you to list your house and promote it to the right groups of buyers. Next, a real estate agent will set up home showings and open house events to showcase your residence. And once you receive an offer on your house, a real estate agent will allocate the necessary time and resources to help you make an informed decision.

Lastly, if the first home offer that you receive fails to impress, there is no need to worry. You should not feel pressure to accept the initial offer on your house. In fact, you can always counter this proposal to set the stage for negotiations with a buyer, which could increase the likelihood of a successful home sale.

Get ready to review a homebuying proposal – use the aforementioned tips, and you can fully assess any offer that you receive.





Posted by Ann Marie Martin on 2/8/2021

Image by Agover from Pixabay

When you go to sell your home, your real estate agent will take care of playing host for interested buyers. This is part of the service that you get when you hire a real estate agent. The agent will not only handle setting up the showing appointments; they will also meet the prospective buyers at your home, walk them through the house and point out attractive features. While this is happening, you and your family can relax elsewhere. When the showing is over, the agent will contact you and let you know the coast is clear for you to return home.

1. Your Presence Will Distract Buyers

Your agent needs prospective buyers to focus on the house. If you’re there, the buyers’ attention will be torn between you and the house. Since showings only last a limited time, that will be valuable time lost for the agent to point out reasons why the house is a great fit.

2. Buyers Won’t Feel Free to Browse

Buyers need to be able to feel free to open cabinet and closet doors and look closely at details around your home. This is what will help make them feel comfortable about making an offer on the property. If the owner is present, buyers won’t feel able to look around. They may constantly turn to you to ask permission. This detracts from their ability to imagine the home as being their own.

3. You Could be Asked Difficult Questions

Buyers may take advantage of your presence to ask challenging questions. They may ask things like if the basement ever floods, if there are leaks in the roof or why there appears to be a crack in the basement wall. Your agent will know exactly how to field these questions and allay fears.

You hired a great real estate agent for a reason, so the best thing you can do is follow advice during showings and the rest of the homebuying/home selling process. By trusting your agent, the process will move smoother and assure you get the most bang for your buck.




Categories: Open House  


Posted by Ann Marie Martin on 12/28/2020

If you want to promote your house to potential buyers, there is no shortage of options at your disposal. In fact, some of the proven ways to showcase a residence to potential buyers include:

1. Home Listing

A home listing can make a world of difference for any home seller, at any time. However, it is important to note that not all home listings are created equal. But if a seller allocates the necessary time and resources to create an effective home listing, he or she should have no trouble stirring up interest in a residence.

Oftentimes, an effective home listing includes accurate information about a home's age and condition. The listing also should be both informative and engaging.

The ideal home listing should be shared with a seller's family members and friends too. That way, a seller's loved ones can offer details to lots of potential buyers about a residence, thereby increasing the likelihood of a fast home sale.

2. Social Media

Facebook, Twitter and other social networks are exceedingly valuable to home sellers. These networks enable sellers to share details about their residences, as well as respond to potential buyers' concerns and questions.

If you decide to share details about your home via social media, it often helps to include high-resolution photographs of your residence. With these photographs, a seller can showcase various areas of a home and help a buyer determine whether to set up a date and time to check out a residence in-person.

Furthermore, don't forget to post to social media regularly. Because the more frequently that a seller shares details about his or her home across social networks, the more likely it becomes that a potential buyer will learn about the residence and schedule a home showing.

3. Real Estate Agent

If you are unsure about how to promote your residence to potential buyers, there is no need to worry. Dozens of real estate agents are available in cities and towns nationwide, and these housing market professionals can guide you along the home selling process.

A real estate agent will learn about your home selling goals, as well as your residence. Then, this housing market professional will offer home selling suggestions and help you map out a successful home selling strategy.

Typically, a real estate agent will set up home showings and open house events, keep you up to date about offers on your residence and negotiate with a buyer's agent on your behalf. He or she also is unafraid to speak from the heart, and as such, will provide honest, unbiased home selling recommendations.

Perhaps best of all, a real estate agent can respond to your home selling queries. This housing market professional will even educate you about the real estate market and ensure that you can make informed home selling decisions.

Ready to promote your residence to large groups of potential buyers? Use the aforementioned options, and you can improve your chances of stirring up substantial interest in your house.





Posted by Ann Marie Martin on 12/21/2020

When we’re trying to find a new home and planning for the changes that will come with moving, it can seem daunting to also have to think about how you’re going to sell your old home.

Everyone has their own unique situation that they’ll have to account for when selling. Some people choose to buy a new home and move in before selling their old home. For others, this isn’t always possible and they have to rent or stay with family while they wait to close on their new house.

Regardless of your circumstances, there are a few things you can do to make the process of selling your home easier. In today’s post, we’ll teach you how to do just that.

1. Make a timeline

Undoubtedly, you’re going to have a lot going on in your life when selling your home. To keep yourself on track, work with your real estate agent to establish a timeline for accomplishing everything you need to do.

This will help you avoid feeling rushed when it comes to completing the tasks on your list. Whether that includes cleaning, packing, preparing documents, or popping the champagne bottle after your sale, it always pays to have a schedule.

To make this process even easier, be sure that you and your spouse/family are working on the same schedule so that everyone is on the same page.

2. Pack and store

When you’re showing your home to potential buyers, you don’t want it to be cluttered with your personal belongings. Furthermore, all of those belongings will soon have to be packed and transported anyway.

To save yourself time and to increase the appeal of your home while it’s on the market, pack up your items by room and store them until you’re ready to move.

You can do this by renting a storage unit or just packing things neatly in your basement until you can move.

3. Make minor repairs now

Before ever putting your home on the market, it’s a good idea to do a thorough walkthrough of the home to check for small issues that you either haven’t noticed or have been putting off.

When a potential buyer visits your home, you can be sure that they’ll be looking for signs that the how was well-maintained. This is your chance to prove that you’ve been staying on top of things around the house.

Making these repairs in advance if selling your home will relieve some of the workload and stress you’ll be feeling once you get closer to selling.

4. Be available

This last step can be the hardest, especially if you and your spouse work full-time and have children with obligations like sports.

Your real estate agent will do most of the work for you when it comes to showing and preparing the home. However, it’s vital that you’re available to respond quickly at key times. This means answering any questions your agent has for you, gathering paperwork when it’s needed, and discussing offers when they’re made.


If you can pull of these four steps, you’ll be in good shape to sell your home quickly, ensuring a smooth sale and transition for you and your family. 







Ann Marie Martin